Marketing Mangement 3 Essay Example | Topics and Well Written Essays - 500 words

Marketing Mangement 3 - Essay Example Habitual: This book can be sold to people who like reading about their hobbies, that is cooking and gardening. For this segment, the book can be sold at original price with little more gardening or cooking tips added, so that these people won't think about buying the low price edition of the product. This segment can be effective reached by through advertising on TV channels which caters to the needs of these types of individuals, magazines or any other means which may reach them. Geographic: This book will be more effective for people living in these geographical areas where natural factors are conducive for farming or gardening. These people can be effectively reached by holding certain PR activities where they are told that their land is quite fertile and the book may help them well. Unemployed: This book will touch the aspirations of unemployed people as they have limited income to feed their family. This book will guide them of the techniques of feeding their families on low income and they will be attracted towards the book. This segment can be effectively reached by advertising in job search centers, job search magazine etc.